Discover your Glow
with ALAAYA
As featured on:


Alaaya Skincare
Alaaya Skin is a Singapore skincare brand developed for sensitive skin, with formulations created to suit our tropical climate.
Founded by aesthetic doctor Dr Iroshini Chua and her daughter Aiyana, Alaaya began with Aiyana’s own struggles to find skincare that worked for her sensitive skin. Together, they combined Aiyana’s personal experience with Iroshini’s 20-plus years in medicine and aesthetics, drawing on what she has learnt from treating patients across different ages and skin concerns.
Working with specialised Korean formulation expertise, Alaaya develops skincare that addresses concerns such as hydration, uneven skin tone and sun protection, while remaining gentle on sensitive skin.
From its first brightening moisturiser to its expanding range of skincare products, Alaaya’s approach is guided by a simple principle: effective skincare that supports the skin without compromising its barrier.
Because beauty isn’t something you outgrow
Ours is a formula for every age, giving you a glow for every stage.
Designed to honour changing skin, evolving needs, and timeless confidence. Gentle for young, sensitive complexions with the ability to support skin as it matures.

Why Choose Alaaya?
Luxurious Ingredients
Only what your skin truly deserves. We source refined, skin-loving ingredients chosen for purity, performance, and radiant beauty.
Ethically Produced
Beauty that respects the world it lives in. Our product is thoughtfully designed to be sustainable and cruelty-free without compromising on elegance or experience.
Innovative Formulas
Where science meets soul.
Each Alaaya formula is innovated to deliver visible results, transforming daily skincare into exceptional experiences.
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